COCA-COLA'S EPIC FAIL "TIME TO BOYCOTT COKE, COKE PRODUCTS & SOCHI PARTNERS/SUPPLIERS" Published January 27th 2014 By Xander Gibb
After all of the hoo ha regarding sponsorship at the 2014 Winter Olympics, in Sochi, Russia, it seems money is really more important than loss of life. It has been announced that Coca-Cola will indeed be sponsoring the event & so will McDonalds . After all it's ok right? All of the athletes have trained for so long right? It's just about the event right? WRONG This is about so much more than all of those things. It's actually about right & wrong. While we still support nations that commit Human rights Violations against their own people, we need to own an element of culpability in all of this. We cannot continue to sit idly by & say nothing, because silence really does indeed equal death.
Every day The L.G.B.T.Q Community are being oppressed, arrested, attacked, beaten & killed in Russia. Since Vladimir Putin took office the tide of Gay Hate has risen to epic proportions. Blood is being spilled on the streets due to the new anti gay legislation sanctioned by his Administration. To top this insulting behavior, they also liken being gay to being a child abuse. Talk about moving back into the dark ages.
It has also become clear that Russia will prosecute Gays during the Olympics & officials have stated that athletes who protest or speak up about the atrocities, will be disqualified from participation. There you have it athletes, you can attend the Olympics & assist with bringing money into Russia, but you cannot share your opinion on the violations. This is not Russia's rule however, it is The International Olympic Committee's rule.
It is imperative to not only cut & aid & trade with Russia & countries like it, but equally as crucial to not purchase products or procure services from companies like Coca Cola & McDonalds that sponsor events in countries where peoples Human Rights are violated on a daily basis. I am sure many of you out there would argue that it is the choice of these companies to support whatever they please & it is. Similarly it is also my right & yours as consumers, to decide where our money is spent.
Coca-Cola has an ad in Movie Theatres that depicts marriage & removes the gay marriage section in countries where gay marriage is not legal. They have disallowed certain words in their can generator including Gay or anything referring to Putin or The Olympics. I however managed to get it to produce gay & a few other choice phrases. Give it a go yourself: https://shareacoke.co.za Be sure to share on Social Media!
Not buying these products or using these services will make an enormous difference. Never has consumer spending power been so strong & prevalent. It is indeed a buyers market & the volume of choice is phenomenal. Boycotts can show companies the level of bad feeling regarding their choices or financial donations.
It is an amazing thought that in addition to signing petitions, lobbying your Senator, & writing blogs & articles & other forms of peaceful protest you can also effect change with your spending. Ethical purchasing is on the rise & whilst knowing where your money goes with every single purchase is close to impossible, we can do something regarding companies we know sponsor events in countries such as this.
Coca-Cola & McDonalds are not the only sponsors/supporters/suppliers & here is list of others who you should consider withdrawing your patronage from/contacting to show your dismay: Courtesy of http://www.olympicsuniverse.com/
* Arcellor Mittal
* Thomas Cooke
* World Class
* Exect Business
* Kelly services
* Kapersky Lab
* Russian Buses
- Gaz Group
* Life Fitness
* PR agency
It is so easy to look away & do nothing while these things occur, or to say it's not your business. The violation of Human Rights is the business of every human. You can also say you have no idea what other products Coca-Cola make, so we have included a link to assist you in your choices: http://www.7xpub.com/coke-facts-and-figures/1610-coca-cola--product-list-2010.html
Boycott Putin & His regime, Boycott The Sochi Winter Olympics, Boycott Coca-Cola & any other companies that ignore the plight of The L.G.B.T.Q community in Russia & don't watch the coverage of The Olympics. The Russians people affected by this intolerance cannot thank you, but I can. Thank you.
Those who forget history are doomed to repeat it!
What will you do?
Peace & Love, Xan xo
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Xander Gibb has written for many publications and writes with an unapologetic response to the world around.